Great tips were shared by speakers at the Pitching for Journalists session during the Women in Media Peace and Technology programme organised by African Women In Media in partnership with the African Union.
The speakers include Pamela Sittoni, Executive Editor, Boitshepo Balozwi, Country Lead, Women in the News, Dr Joyce Bazira, Media Trainer, Coach, Researcher, Mentor and Nonhianhla Ngwenya, Psychotherapist, Journalist
Below are the tweets from the presentations.
Key Pillars That Will Aid Your Pitch
1. Interest
2. Passion
3. Confidence
4. Communication/presentation skills
@PamSittoni
When Making The Pitch
-Introduce yourself briefly but play up your experience, accomplishments and passion.
-Introduce your story idea, be clear on your why.
-Introduce your budget.
@PamSittoni
Rejected Pitch Is Caused By
-Lack of focus in the story
– Nothing new
-Editors need to know you are passionate about the story.
_ Promotional materials disguised as news stories.
@PamSittoni
Currently on Advertorial vs. News story with @boibalozwi
Any story that refuses to be interrogated is an advertorial
How to make your advocacy newsworthy?
-Provide context,
-Be relevant
-Timing
-create meaningful, constant information-sharing relationships with journalists.
@boibalozwi
Do your research, be original and unique in your pitch!
“Storytelling in journalism is an art of breaking new grounds on a daily basis” -Lallah
Budgeting in pitching
-indicate the budget needed
-list down the resources you need for the assignment
Link your assignment roadmap/activities with your budget
@JoyceBazira
If you are not passionate about your story, don’t pitch that story.
#HowToPitch workshop with @JoyceBazira @boibalozwi @lalla_ng @suemakore @PamSittoni
From @leahbtz “I attended the session, my Key Take away is:- regardless of the organisation being Local or international the principles are the same, make it short and focus on what is needed, do the research and have confidence when presenting it.”
Budgeting in pitching
-indicate the budget needed
-list down the resources you need for the assignment
Link your assignment roadmap/a
Elizabeth Osayande
Thank you sir for sharing this. I am grateful.