Ejiro Umukoro “Lady E” is the Pioneer General Manager of MEGA 89.1 FM, Warri in Delta State.
She has been working behind the scene with her team for months to set up the station that commenced operations July 1st 2019.
In this report, she speaks about the station, its goals and vision and provides insight on her accomplishments in the media.
” In the age of digital revolution, radio as a traditional medium keeps evolving, bridging and adapting to new technologies.
This attribute makes radio and important and relevant medium that gets to a large number of the population with ease of access even in the most remote areas.
In Delta State, the third-largest Nigerian state by GDP (US$16,749 million), Warri, a largely multi-tribe and diverse cosmopolitan city, plays host to MEGA 89.1 FM.
MEGA 89.1 FM is a general interest station with a strong Lifestyle Philosophy, a mass appeal to the youth, young adults and the young at heart matured audiences.
At MEGA FM, the goal is to promote delightful music, fact-checked information, community stories that give audiences the kind of emotional connection they wish to have with the most friendly lifestyle station laced with exhilarating on-air performance.
The vision I have for MEGA 89.1 FM is to be a World-Class Lifestyle Radio Brand with a strong mission to Create Powerful Radio That Inspires.
Our goal is to raise the cultural, political, civic and economic intelligence of our target audience with robust investigative journalism and well-researched programming content that creates an emotional connection with our target audience
Our Tagline, The Sound of Delta captures exactly what we are about. The feedback we have gotten so far from our audience has been like a tsunami – their hunger for a radio that connects to them in terms of music, content, on-air talent, and programming options, which MEGA 89.1 FM has come to fill, tells us our job is cut out for us.
And that is a lot of responsibility. And our goal is to meet all unmet needs and underserved audiences.
PROFILE:
Ejiro Umukoro is Broadcast Specialist involved in Pioneer Broadcast Installation Oversight.
She’s also a Content Expert, Recruiter, Media Trainer, Administrator, Communications Expert, Career Development Specialist, Woman Advocate, Teens and Youth Ambassador, Public Speaker, Writer, and Investigative Journalist.
She has been a pioneer voice, manager, and content creator for a number of radio stations in Nigeria starting from her bushy tail days in Voice of Nigeria to Radio Nigeria and other commercial radio and TV stations: CTL TV, NTA, Rhythm 93.7, HOT FM, Trend FM, and now General Manager, Mega 89.1 FM, Warri.
As a Teens and Youth Ambassador, Lady E is keen on discovering and developing young talents across the creative industries and has mentored notable names across the creative industry in Nigeria such as Timi Dakolo who went on to win the first West African Idol, including Mark Angel Comedy and over 3000 youths who have directly or indirectly received her mentoring.
She runs her YouTube page, Lady E, and her blog http://ladyechannel.blogspot.com/ where she details some of her journalistic work.
She’s a media trainer and Director of Courses at Lady E Language Clinic (LELC) is a media education outfit that caters to the needs of aspiring, mid-level and professionals in core fields of communication: Public Speaking, Creative Writing, Journalism, Radio Business, Broadcasting, Career Development, Mentoring and content development.
At LELC she offers adolescents and teens a strong foundation in communication across Critical Thinking, Listening, Writing, Speaking skills in addition to Public Speaking, Creative Writing, Radio Presentation, Civic, Political, Cultural and Emotional Intelligence Development.
At LELC they offer in-class, online, outdoor, and in-centre training. These training are personalized and offered to individuals and groups.
Lady E Ejiro Umukoro has been featured in Punch Newspaper, British Council Website, Nigeria Info Lagos, BBC London (Have Your Say Africa), Excel Magazine, City People, NTA International, TVC, Channels Television, Federal Radio Corporation of Nigeria (FRCN), Pointer Newspaper, and other online portals.
Her investigative story has been published by News Agency of Nigeria (NAN), Vanguard, Pointer Newspaper, Bridge Radio, Nigeria Info, and several online news outlets.
Lady E Ejiro Umukoro in 2009 represented Nigeria as Regional Winner IYXE (International Young Communications Entrepreneur Awards) at the Global Awards put together by the British Council in London.
She’s a Female Reporters Leadership Fellow by the Wole Soyinka Centre for Investigative Journalist and a Multi-Award Winning Broadcaster, Journalist and Mentor.
Code for Africa named her Most Valuable Player (MVP) for her undercover investigations into the rise of female cult-gangs in secondary schools in Delta State, which garnered over 20,000 impressions and still counting.
She is currently working on a novel she hopes to debut in the last quarter of 2019.
