The third annual African Blogger Awards competition that opened for entries in mid-February has announced three new categories for social and digital influencers across the African continent.
The new categories opened in association with the Bill and Melinda Gates Foundation aim to raise awareness of social issues that affect the continent.
The new categories are:
ü Women and Girls’ Empowerment
ü Public Health
ü Social Issues and Active Citizenship
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The three new categories will raise awareness of bloggers, YouTubers, Instagrammers, Facebook and Twitter account holders who are passionate about reporting stories about women and girls’ empowerment, public health and social issues.
The Awards also give brands and the marketing industry an objective measurement of the most relevant online and social influencers to include in their campaigns, making sure they achieve the greatest possible impact for their marketing spend.
Entrants can enter up to two of the following categories:
· Top Blog in Africa
· Top YouTube Channel in Africa
· Top Instagrammer in Africa
· Top Facebook Profile in Africa
· Top Twitter Personality in Africa
· Advice and parenting
· Entertainment
· Hobbies and DIY
· Music
· Technology and Gadgets
· Photography
· Arts and Culture
· Fashion and Beauty
· Lifestyle
· Personal
· Travel
· Public Health
· Women and girls’ empowerment
· Social Issues and Active Citizenship
· Specific to Country
· Business, Finance and Entrepreneurship
· Food and Drink
· Marketing, Media and Brand
· Sports
· Youth Culture
The Gates Foundation is the world’s largest privately funded philanthropic organisation, and is committed to reducing inequity around the world. Encouraging and promoting grassroots stories about development issues are key to that work.
Entries for the awards close on 19 April 2016 .Applicants should visit http://www.AfricanBloggerAwards.com for more information.
Category winners may not necessarily have the highest number of followers but will be the content producers scientifically measured to be the most influential by Webfluential analytics (http://www.Webfluential.com), which measure an influencer’s reach, resonance and relevance.
Categories that saw too few entries in previous years of the competition or where influence metrics were below the minimum requirement have fallen away, with the 26 new or adapted categories providing ample scope for the continent’s online social media society to be effectively, accurately and scientifically measured against their peers.
There is no cost to enter the awards, but entrants with over 1000 active, legitimate followers are required to register their blog, Twitter, Instagram, Facebook page or YouTube profile (or a combination of these properties) on Webfluential. This platform scientifically measures the reach, resonance and relevance of social influencers. The competition is open to permanent residents of any country in Africa.
The Awards also give brands and the marketing industry an objective measurement of the most relevant online and social influencers to include in their campaigns, making sure they achieve the greatest possible impact for their marketing spend.
