What the Growth of Internet Penetration Means for Media Business in Nigeria

Technology is redefining the global media landscape and Nigeria is not exempted from feeling the impact.

During my last semester at Columbia Journalism School, I had the opportunity of taking a course on “21st-century newsroom management” — oh what an exciting learning curve it was! One of our assignments had me researching on how tech was reshaping media business in Nigeria.

Some of the findings:

  • Local journalists are becoming more tech savvy
  • Bloggers are on the rise
  • Over 50 percent of the Nigeria population have access to the internet — thanks to the increase in mobile penetration
  • Government leaders have proposed an anti-social media bill to curb the spread of reckless information sharing. If passed into law, it might become a barrier to the growth of citizen journalism in the country.
  • Advertisers follow the crowd. Bloggers get the money. If bloggers have the crowd, that is where advertisers will turn.
  • Some media organisations have stopped printing due to the rising cost of production and declining ad revenue.
  • Some news media are expanding investment in the newsroom — focusing more on digital journalism.

Read the full story: Click this medium page or HuffPost!

Photo credit: @Dolapo Julius

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