A Public Relations and Media Strategist, Mr. Samuel O. Adeyemi, has launched his second book entitled, LOOK REALLY GOOD…How to make money and increase your influence with excellent reputation.
The book launch which was done virtually was chaired by the MD/CEO of Mainstreet Microfinance Bank Ltd, Mr. Adegoke Akinola who emphasized the importance of an excellent reputation for individuals and organisations in his welcome address.
The launch had the President of the African Public Relations Association (APRA), Mr Yomi Badejo-Okunsanya and Atlanta based Business Strategist, Dr. Maxine Cain as guest speakers.
In his presentation, Mr Badejo-Okunsanya stated that reputation is a significant asset of any business., noting that “consumers today can make many choices from different businesses today and reputation comes into play here.”
Speaking on the topic, The Power of Social Capital and Collaboration, Dr Cain, Founder, & President STEM Atlanta Women Foundation, identified three different types of capital, emphasizing that social capital is the most valuable thing an individual can have.
She noted that social capital is a vital key to success and leveraging relationships.
The reviewer of the book was Dr Ayobami Ilori, a Lecturer and Staff Tutor at The Open University, UK.
According to the reviewer: “The 148 pages book is divided into eleven chapters. At the end of each chapter, there is a summary or nuggets which will help a cursory reader to have a grasp of what the chapter is in few minutes. The summaries/nuggets are aptly termed LOOK GOOD TONIC!”
“We all know what a tonic does to the body. It invigorates, refreshes and stimulates. I guess that is the reason for the LOOK GOOD TONIC – to refresh and invigorate the reputation of the readers so that they can look good and be desirable!”
He continued: “In this review, I will attempt to pour you some of the tonics from each of the chapter. I will therefore delve into the book, chapter by chapter, to serve you this delicious delicacy prepared by Samuel Adeyemi.”
“To establish his qualification to write on the subject of PR and Reputation Management, in the book’s introduction, the author ushers in the readers into his world by hoisting aloft his impressive professional profile in the field of media and reputation management.”
“He notes that he has garnered substantial experience by working in Journalism and PR. He asserts that the ideas and propositions in this book are time-tested strategies that he had implemented over the years for hundreds of people in different walks of life.”
The reviewer then delivered a raving review of the book chapter by chapter and commended the author for a job well done.
ABOUT THE BOOK
Drawing from his rich experience in the gamut of public relations, journalism, political communication, marketing communication, crisis communication, and digital marketing, the award-winning author has penned an unputdownable bestseller that would guide you to stand out from the crowded market space, become highly sought after, desirable, irresistible and a toast of all.
Looking really good (excellent reputation) is your passport to some exclusive levels of influence and affluence. A good reputation equals more money in your pocket. A battered reputation is a pathway to penury and irrelevance.
Customers and clients in every country and culture patronise and do business with brands and individuals they love. The electorates elect leaders they love.
This book will give you the strategies and approaches that you can adopt straight away to make you look really good, make money, increase your influence and gain recognition as a leader in your field.
ABOUT THE AUTHOR
SAMUEL O. ADEYEMI is a quintessential Media Strategist with expertise spanning PR, Journalism, Marketing Communication and Political Communication.
He is the Lead Strategist at Media DNA and Book DNA. He sits on the board of a number of forward-looking companies and non-profits. He is an executive council member of the Nigeria Institute of Public Relations (NIPR), Lagos Chapter, the most populous chapter of communication professionals in Nigeria.
He is the Publicity Secretary, Association of Professional Bodies of Nigeria (APBN), Lagos Chapter. APBN is the umbrella association of all professional bodies established by the Act of the National Assembly, and one of the members of the government recognized Organised Private Sector (OPS).
He has counselled and consulted for a wide range of businesses, leading business executives and politicians across the world.
His writings have been featured on numerous national and international news platforms.
