Oloja resumes as The Guardian EIC, promises to improve brand equity

Oloja

Former Daily Editor of The Guardian Newspapers on Monday, March 23 resumed as the new Editor-In-Chief of the paper following new appointments by the board of the company with a promise to enhance the brand equity of the publication.

Mr Alabi Williams, former Editor of the Sunday paper is now the new Daily Editor, while Mr Kabir Garba is the new Weekend Editor in charge of the Saturday and Sunday publications.

The former Editor-in-Chief of the paper, Mr Debo Adesina will retain the post of Chief Operating Officer.

Until his new appointment, Oloja was the Executive Head, Editorial Board of the paper which he joined in 1999 as Abuja Burea Chief/ Deputy Editor.

He was the Daily Editor of the paper from 2012 – 2016.

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Responding to his appointment, Oloja in a chat with Media Career said he and the editorial team will build on the brand equity of the founding fathers already established as the flagship of the Nigerian press.

” It is no longer a big deal to be Editor-in-Chief of a newspaper. Reason? Journalism is now a conversation through disruptive technologies that have brought about citizen journalism.

” It is scary that you can no longer report what happened! You have to dig deeper and contextualise for readers. This is the scary thing about the market now. This is the age of data and investigative journalism. This too can be scary because it is difficult to find good investigative reporters these days.

” But we try to find by his grace. We are 37 years old.., we are ‘The Guardian’ ” he stated.

An accomplished journalist, columnist and analyst,  Oloja is a graduate of Mass Communication from the University of Lagos.

 

 

 

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