A journalist and public relations practitioner, Reuben Muoka has been appointed as the new Director of Public Affairs (DPA) of the Nigerian Communications Commission (NCC).
The management of the commission in a statement signed by its Executive Vice Chairman/Chief Executive Officer, Professor Umar Danbatta, said Muoka takes over from Dr Ikechukwu Adinde, who has assumed duties as the Director of Special Duties Department of the Commission.
Danbatta congratulated Muoka on his new role and looks forward to working closely with him and his team in Public Affairs Department, as key internal stakeholders in the Commission’s re-engineering processes.
A former Deputy Communications Editor of the Vanguard Newspapers and former Deputy General Manager at MTS First Wireless (Nigeria’s first mobile telephone operator), Muoka joined the NCC in 2007 as a Principal Manager.
He was deployed to the Public Affairs Department where he headed the Media and Public Relations Unit and later rose from the rank of Principal Manager to the position of an Assistant Director in 2010, and by 2015, as a Deputy Director, appointed to head the re-engineered Public Relations Unit of PAD.
In 2017, he was redeployed to the Policy, Competition and Economic Analysis Department to head the Economic Analysis unit department.
Muoka holds an M.Sc. degree in Mass Communication from the University of Lagos, specialising in Public Relations and Advertising and a bachelor’s degree in Performing Arts at the University of Ilorin.
He received a fellowship from the Egyptian Embassy in Nigeria to undertake a Pan-African training and tour of Egypt in 1999, leading to an award of a continental Diploma Certificate in Journalism at the instance of the Egyptian Ministry of Information, and the African Journalists Union (AJU) in Cairo, Egypt.
During his active days in journalism at Vanguard Newspapers, Muoka served concurrently as Africa’s contributing editor to the London-based CommunicationsWeek for four years beginning in 1998, during which he undertook reportage of the African telecom landscape.
Between 1995 and 2001, Muoka leveraged his expertise to provide part-time public relations consultancy to notable companies and institutions in the telecommunications industry, including the Nigerian Mobile Communications Limited, Abuja; Multi-links Telecommunications Limited, Lagos; Satellite Telecommunications Limited, Lagos; Pulse Marketing Communications Ltd, Lagos; and the Nigerian Communications Commission, Abuja, years before he joined the Commission as a staff.
He is a member of the Nigeria Union of Journalists (NUJ); a full member of the Nigerian Institute of Public Relations (mnipr); and an associate member of the Registered Practitioners of Advertising (arpa), regulated by the Advertising Practitioners Council of Nigeria (APCON).
On behalf of the Board and Management of the Commission, I heartily congratulate
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