Media perspectives has announced Jude Odia as the new Chief Operating Officer, COO, barely two months after he was appointed the General Manager of the media agency.
According to The Punch, Odia who has played key roles in the media agency through his wealth of experience in communications planning and brand strategy has helped create cogent campaigns for MTN, Nigerian Breweries Plc, Samsung, and Procter and Gamble, among others.
With his new appointment, Odia will be overseeing administrative activities and general management of the agency.
Odia is said to have paid his his dues in the industry, having been part and parcel of the agency’s origin, growth and development as an erudite strategist with core strength in brand strategy, integrated communications, planning and end-to-end accounts management.
“He has led and coordinated account management teams across West Africa that implemented many successful media advertising campaigns for leading multinational clients. He has also developed winning media strategies for multinational/local brands in Nigeria and across the West Africa markets,” the agency said in a statement.
Odia is an associate member of the Advertising Practitioners Council of Nigeria, APCON and bagged his B.A. Honours in English /Literature from the University of Benin. In 2016, he earned his Masters of Business Administration from the University of Bradford, United Kingdom. He is also an alumnus of Lagos Business school.
He started his profession as a presenter and producer at Minaj Broadcast International in 2001, got his first agency job as a media executive in research and data analyst in Initiative Media(now Sheramind Media) in 2003, appointed as Head, strategy and Planning, Capital Media in 2007, and joined Media Perspectives in February 2011, and rose through the ranks from Group Head, Strategy Planning; to Associate Media Director, Strategy; Media Director and General Manager. He occupied that position until his recent appointment as the COO.
