Oyinlola Awonuga reports on the training for female journalists and media entrepreneurs by Iluminate Nigeria Development Network.
A Masterclass session for female journalists and media entrepreneurs has been held in Lagos by Illuminate Nigeria Development Network (INDN) with participants equipped on how to be their own boss in their various media endeavours.
At the training last Friday, award-winning Entrepreneur, Radio Journalist and International multi-media trainer with the British Broadcasting Corporation (BBC), Ngunan Adamu and Executive Director of Illuminate INDN, Mrs Funke Treasure-Durodola shared various tips and ideas on becoming successful entrepreneurs.
In her presentation, Adamu highlighted five ways female journalists can get into entrepreneurship, which includes the following:
Diversifying your income
Create a community
Diversify your team
Tell your own story so people care and pay attention
Quality original content
Bonus Balance
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“If you can find an equilibrium across all the points and spend your time and resources more evenly, you will have a better chance of long-term sustainability.
“To be a boss in the media, learn self-promotion, create your own opportunities and disconnect yourself from the business and see if you are still making money, ” Adamu stated.
According to her, most businesses in Nigeria fail because there is no structure to make them sustainable.
She advised participants to have and write their business plan themselves, research, and have necessary business structure.
Treasure explained that the workshop was informed by an urgent need to train female journalists on how to run successful media enterprise
“If you know how to write, then you can make writing a service. You can help people write proposals, you can write biographies for people, you know there are so many things you can do.
“You can be an editor, you can edit scripts for people. There are many other things you can do and collect money for, not just saying I’m a good editor but they are not paying me where I work.”
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She also emphasized that there are many other things female journalists can do for outside their job that you can earn them additional revenue.
“I have seen so many people that don’t like the job they do but they are just there because they feel there is no alternative. They feel they cannot do anything elsewhere, they feel Nigeria is hard.
“Nobody came to this world with just one talent. God gave us different things that we can do, so if you look inwards and connect with your authentic self you will be able to move forward with your life.
“It is what God has given you that will put food on your table not, necessarily what you read in school but the gift inside of you, ” Treasure counselled.
Among other advice, she implored participants to be sensitive, be careful who they share their vision with and think inwards.
“ Be authentic with yourself, think big, you can do it if you have the right people around you,” the Executive Director stated.