Young professionals in Nigeria have a chance to explore the audience and revenue pathway of media management under the new Media Product Fellowship initiated by the Nigeria Media Innovation Program (NMIP).
According to the call for interested participants for the fellowship, the four-month-long programme is designed to build the product thinking, execution and business development capacity of upcoming media practitioners.
It is also meant to assist newsrooms on the road to sustainability by embedding these Fellows in their newsrooms.
The Programme Director, Adedeji Adekunle explained that the fellowship is necessitated by the dearth of specific products and targeted business skills to serve independent media organisations.
“Thus, the purpose of the fellowship is to build these skills among media professionals at the most foundational level.”
NAMIP is a Media Development Investment Fund (MDIF) initiative set up to support the editorial independence of media organisations by strengthening their financial sustainability.
Eleven media organisations were selected from over 200 applications last September by the NAMIP Advisory Board to participate in its first programme
The organisations are building innovative news and information products which explore opportunities to reach and connect with broader audiences through digital platforms and technologies, and develop new revenue generation opportunities and sustainable business models.
