The British Broadcasting Corporation (BBC) on August 21 launched a BBC Pidgin service as part of the biggest expansion of the World Service since the 1940s.
BBC Pidgin the first African digital service according to a statement by Communication Lead/Publicist, Marina Forsythe, will provide impartial news, current affairs and analysis of Nigeria, West and Central Africa – as well as international news from the BBC’s global network of correspondents.
The new service will also provide the BBC’s global audience with a better understanding of the region.
The new digital service – aimed at younger and female audiences – will also feature BBC Minute, broadcasting six times a day, with a round up of the world in 60 seconds available online and social.
New programming will also feature a specially commissioned drama which will illustrate the beauty of the language and the fun people have in following the language
World Service Director Francesca Unsworth said she is delighted that millions of Nigerians and beyond, will be able to access the BBC in such a popular language as Pidgin.
While noting that Pidgin is the common thread in the region, the language of unity spoken by people from all walks of life, Editorial lead Bilkisu Labaran said “we are excited at the prospect of providing this service.”
The BBC Pidgin will aim to serve a younger audience and women with social media playing a key role. In addition to news and current affairs, there will be extensive coverage of culture, entertainment, entrepreneurship, science & technology, health and sport – including the English Premier League.
