Nkem Ndem
Youtube.ng, a free video streaming platform owned by Google, is
currently the leading platform for Video blogging and Video content
marketing in the Nigeria. With over a million unique users per month,
Youtube.ng is a platform considered by everyone on the look for online
marketing and publicity with hope for benefits in the near future.
Hitting a milestone with your videos on youtube.ng can be very
satisfying; however, very few people actually get the satisfaction as
getting subscribers could be a difficult task. Truth is, there are a lot
of factors that determine how many subscribers you can get on YouTube.
To help you increase the number of views and subscribers your channel
gets and ultimately allow you to build a stronger presence on the
platform, Jumia Travel [1], Africa’s No. 1 online hotel booking portal
shares 5 tips.
KEEP YOUR VIDEOS CONSISTENTLY GOOD AND FREQUENT
ANYONE CAN JUST MAKE A SHORT VIDEO AND POST IT ON YOUTUBE.NG. WHAT SETS
YOURS APART? YOUR VIDEOS MUST BE CHARACTERIZED BY HIGH QUALITY AND
VALUE. THEY ALSO MUST BE POSTED FREQUENTLY SO THAT YOUR VIEWERS CAN
ALWAYS HAVE SOMETHING TO LOOK FORWARD TO. IF YOU STICK TO A SCHEDULE,
THAT IS EVEN BETTER. THE MORE VIDEOS YOU HAVE, THE MORE THEY POP UP AS
SEARCH RESULTS, THE MORE POPULAR YOUR CHANNEL WILL BECOME. NOTE HOWEVER
THAT POSTING TOO MANY VIDEOS EVERY WEEK CAN CLOG UP YOUR CHANNEL AND
MAKE IT HARD FOR VIEWERS TO FIND WHAT THEY ARE LOOKING FOR.
OPTIMIZE YOUR CONTENT
JUST AS IT IS WITH PRINT BLOGS, YOU NEED TO OPTIMIZE THE CONTENT ON YOU
YOUTUBE. ENSURE YOU OPTIMIZE THE KEYWORD APPLICATIONS OF THE TITLE AND
DESCRIPTION OF YOUR VIDEO. YOU CAN EVEN GO A STEP FURTHER BY REVIEWING
AND OPTIMIZING YOUR CHANNEL’S NAME AND PAGE AS WELL. CHECK THE
FEATURED TAGS ON BROADCASTS THAT ARE MOST LIKED IN YOUR GENRE AND
COMPARE THEM WITH YOURS, ARE YOURS PROPERLY PHRASED? ALSO LOOK OUT FOR
THE KEYWORDS THAT YOUR PROSPECTIVE VIEWERS ARE USING IN THEIR SEARCHES.
HITTING THE CORRECT KEYWORDS IS PARTICULARLY IMPORTANT WITH REGARDS TO
THE TITLE OF YOUR VIDEOS WHICH SHOULD ALSO BE CATCHY. DO NOT FILL THE
DESCRIPTION WITH KEYWORD LISTS (A FEATURE OF THE MOST TERRIBLE VIDEOS)
AS SUCH SPAM TACTICS WILL DEFINITELY COST YOU.
USE ANNOTATIONS
Annotations are those links that pop up at specific points (as
determined by the timestamp) while a video is playing. Although
annotations can be annoying, but they can be a content creator’s dream
as they can use them to increase their audience by following these
techniques: Call to action (inserting a sticky note on the video that
implores people to subscribe to your channel), Spotlight annotation
(creating a clickable annotation on the video itself that drives people
to a landing or product page) and Link to other videos (Annotations that
allow you to link to related videos, whether they are yours or not).
Annotation may seem like extra work, but it drives subscription rate.
However fantastic a tool they may be though, annotations should be
utilized sparingly and chiefly for call-to-action links. The more they
are utilized, the greater the possibility of users switching them off
completely as viewers can go into the video player menu screen and turn
them off.
OFFER AN INCENTIVE
Nigerians are certainly moved by incentive. Launch an incentive that
would entice users to subscribe. Ensure that you publicize your present
follower count is and the count (which should be practical) that you are
aiming while you are at it. Once you have done that, make a plan on what
to do after the aim/goal is attained. It could be to deliver more
content and on a regular basis, launching a special video, or offering a
gift to a lucky subscriber .Whatever it is, you can encourage this kind
of contest on other social media channels for additional benefit. In no
time, you will have subscribers and followers.
ADD A YOUTUBE WIDGET
If your channel is not getting a lot of traffic, you will easily be able
to get more subscribers with a YouTube widget. It however only works if
you also have a blog or website. A widget allows visitors to subscribe
to your channel without necessarily leaving your blog or website.
Basically, it let you kill two birds with one stone.
