By Nkem Ndem
There are so many blogs on the Nigerian media scene today, and the truth is, not all these blogs are getting the expected shares, subscribers, recognition or engagement.
Of course, building a blog’s audience does not happen overnight, but most times, the reason is simply that the blogger is making wrong moves and they are constantly working against his/her endeavours.
Do you blog? Have you been working hard to build a loyal following for your business, but it’s just not happening for you? Jumia travel, Africa’s No.1 online hotel booking portal reveals 5 possible reasons why your blog might not be getting the traffic or the attention they desire.
Your site is poorly branded. Before any visitor starts to explore your blog, he/she must be attracted to it. If your blog is poorly branded, it will be difficult to grow your audience. No one finds a site appealing if it is cluttered, confusing, or visually unattractive. When running a blog, stick to custom design and have a style guide. People will take you more seriously if you have a professional, consistent design.
You are not Engaging People. Your blog should not be a platform where you only post things for visitors to come and view. It should be engaging. Let your readers know that they can interact with you via the platform as well. The easiest way to engage the people who visit your blog is by replying when people leave comments on your blog. The replying comment also helps you create loyal followers.
You are Not Consistent. A lot of people start blogs and fail to schedule posts regularly. Some people put out 3-4 posts in a week, and then they go a whole month or two without writing as much as 1 post. Doing this discourages your readers and followers, they lose interest and subscribe from your blog or channel, in search of alternatives.
If your aim is to have a successful blog with steady growth, you need to keep the content fresh and consistent. If you can only count on publishing one blog post per week, start there. Whatever you do, never set an editorial schedule that relies on more content than you can publish regularly.
You are not taking advantage of social media. No matter how great your content, if you do not share it with others, there is a huge chance that content won’t live up to its full potential.
Social media is absolutely huge for growing a blog as it allows you to share your content to a wide audience, and also create connections and conversations that you can drive back to your blog posts.
To grow a thriving blog you need to be active and engaged on social media. If social media feels overwhelming, try scheduling it.
