Yellow Jaspers VC a trading and investment company has a vacancy for a Digital Media Specialist.
To apply for this role, interested candidates should send their resume and cover letter to oluwatoyin.sanwo@lbs.net.ng
Application deadline: March 31st, 2019
Responsibilities are as follows:
• Drive rapid top of mind awareness for the company’s product launches via disruptive, digital led
marketing campaign. Grow products into category equity leadership in record timing.
• Craft the company’s long term digital strategy, and bring this to life via advertising development,
content marketing and social media conversations.
• Lead end-to-end digital executions across video, social, search (SEO/SEM), online ad, display, web
analytics, mobile marketing, conversion rate optimization, and customer relationship management
• Develop KPIs for all digital channels and propose tracking tools. Leverage the power of analytics &
reporting metrics to review performance vs. growth goals and identify optimization opportunities.
• Generate daily/weekly/monthly reports on our marketing campaign’s performance (ROI & Insights)
• Leverage combination of photography, video, animations, memes and text to create compelling,
sharable content for customers and the company’s digital community.
• Identify local and international new trends in digital marketing/social media, regularly implement
them through out-of-the-box experiments
• Analyse cost-effectiveness of campaign choices, and craft profitable customer acquisition across
channels. Optimize campaigns to ensure maximum reach and frequency at a reduced cost.
• Community management across all social media platforms including Google Play.
• Work closely with customer support and product teams to meet all content needs.
• Capture customer success stories and collect feedback through face to face interviews, information
sessions, consumer surveys and regular community face to face interactions.
• Cultivate an understanding of how all digital channels work together to deliver a holistic media
plan. Share monthly digital plans and conversation calendar with CEO for approval.
• Ensure ad copy, positioning, creative, placements, targeting and all the components of each
campaign are accurate and fully optimized.
• Manage relationships and monitor & optimise performance of media partners such as Eskimi,
Sizmek Flashtalking etc
• Lead in-house photography, cinematography and multimedia production
• Perform other duties as assigned by Management.
Qualifications
• Minimum of a second Class upper in any course from a reputable university (exceptional HND
candidates will be considered)
• 2-4 years work experience in a digital communication and marketing position
• Professional courses and certification on Digital Marketing / Content Management / Branding /
Web Development is an added advantage.
• Expertise in content creation (graphics, video, animations) and publishing across all major social
media platforms and familiar with a variety of online marketing concepts and best practices.
• Proficient with standard photo and video editing software, content management tools and social
media management/scheduling systems, with paid ads (particularly mobile-oriented).
• Proven experience leading and executing viral marketing campaigns, and in depth knowledge of
managing SEO/SEM, content marketing/ management, marketing database, marketing
automation, email, mobile, social media and/or display advertising campaigns, Google Play.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture,
WebTrends, Facebook Insights, and / or other analytics tools).
• Strong verbal and visual communication skills, meticulous attention to detail, and ability to work
with vendors, managers and staff at all levels.
• Good creative and strategic problem-solving skills combined with sound editorial judgement.
• Excellent time management, resilience, and the ability to work independently as well as in
collaboration within a fast-paced team environment.
• Experience in setting up and optimizing Google Adwords campaigns
• Strong copy and visual story telling skill