Mass Communication students of University of Lagos (UNILAG) have expressed their readiness to a host a multi media and journalism training tagged “The Academic Summit (TAS 8.0).”
In a statement issued in Lagos, the chairman, organizing committee, Olorode Olubunmi noted that the summit seeks to make concerted efforts in making stakeholders in the media industry see how far the media has come, present realities and trends and then projections for the future.
She said the last edition tried to track the tools needed to survive in this ‘Content-thirsty’ age of the media. We found out that Creativity and Innovation are very much potent tools needed to survive.
Noting that this year, TAS 8.0 seeks to take a different route, she said organizers have considered “The Digital Leverage: Opportunities in the Contemporary Media,” as the theme for this year.
She said the summit was inspired by the need to help students and every participant find out how the digital space is creating new opportunities in the media sphere.
She said, “We are aware that ‘digital’ has brought new opportunities but our focus this year is the newer opportunities.
Be it in broadcasting, with Digitization giving you power to practically own a TV station or in Advertising with Digital agencies and the need for digital marketing experts rising, it is needless to say that digital is the new way.
Traditional advertising campaigns are not complete without a digital adaptation. Public relations is ineffective if there is no digital engagement and social media being flooded with the story the brand is telling.
“Newspaper readership is on the decline while blogs and online news sites are garnering more traffic by the day. Even newspaper houses have had to invest significantly in their online operations.
Noting that every facet of Mass communication has had to incorporate a new level of digital in its operations, Olubunmi said it is expedient that we draw attention to the new leverage ‘digital’ is providing.
She added that the summit will create time for segments (Journalism, Public Relations, Advertising and Broadcasting) that will explain the leverage digital has got to offer.
There will be workshop sessions, which according to her was intended to expose students to new digital techniques and opportunities.
The sessions, she added were meant to teach copy writing, art direction, social media, content marketing, still and motion pictures.
Meanwhile, the official photographer of the President Muhammadu Buhari, Bayo Omoboriowo will be taking the photography session tagged “That Very Scene.”
Enitan Denloye, Vice President, Brands and Advertising of Airtel including Chuka Obi, Creative Director DDB Lagos; Adekunle Ayeni, CEO, BlackHouse media; Feyi Olubodun, CEO, Insight Publics are some of the guests the will attend the summit.
Olubunmi however, promised that participants that the training will avail them to see and explore what she described as the numerous and uncharted digital opportunities that surround them.
