To provide lasting solutions to the growing challenge of producing indigenous content for the global audience, students of University of Lagos (UNILAG) are set to hold the 9th edition of the annual media summit tagged “The Academic Summit (TAS) 9.0.”
“Create. Glocalize” is the theme of the summit which has been scheduled to hold on Thursday, 5th July at the J. F Ade-Ajayi Auditorium.
The Summit is holding under the auspices of Communicators for Christ Fellowship (CFC), department of Mass Communication of the institution.
According to a statement issued by the head of the TAS 9.0 planning committee, Oluwamayowa Adeyemi, the theme was inspired by the recent trend of Nigerians using their skills to create products and sell them to the world adding that the term “Glocalize” was coined from a combination of local and global.
Adeyemi noted that the this year’s edition seeks to teach participants how to develop their creations – product, service, talent, skill – and make them global standard without losing touch of the Nigerian originality.
“This year, The Academic Summit sees eye to eye with the Nigerian government’s crave for local industries to offer products and services that will be affordable to the Nigerian society and at the same time compete successfully with foreign brands.
“Seeing the need for the Nigerian story to be made global, Zegist an online news website sponsored the summit with a creative writing contest. The creative writing contest awards winners the sum of 180, 000 naira.
“For ease and specialization, this year’s summit goes beyond the roundtable, seminar room lecture. Create. Glocalize would be dissected for participants to fit into workshops handled with finesse by intellectual media persons,” she said.
Speakers at the summit include Communications and Public Affairs Manager of Google West Africa, Taiwo Kola Ogunlade who will speak on Digital Marketing, Japheth Omojuwa, Online Journalism and Akintunde Bada, Country Manager of Viacom International Media Network, Creative Direction.
Other speakers are Osagie Alonge, editor in chief of Ringier on Africa Digital Publishing Content Development, Mowunmi Owodunni, MD STB McCANN, Femi Odugbemi, award winning Film Maker and Rufai Oseni Renowned Broadcaster.
This event has been running for eight years with themes that have examined trends in the media world and taught participants practical ways to use these trends.
