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A new news agency (www.AfricanDailyVoice.com/en) was on Monday launched by the African Daily Voice (ADV) Group.
As a new entrant in the very competitive media market, ADV according to a statement plans to work with ten regional desks: Algiers (Algeria), Abidjan (Ivory Coast), Douala (Cameroon), Kinshasa (DRC), Bangui (RCA), Johannesburg (South Africa), Addis Ababa (Ethiopia), Lagos (Nigeria), Dakar (Senegal) and Antananarivo (Madagascar) which will be responsible for collecting, processing and disseminating information in the regions concerned.
“Our reporters will strive to ensure that reliability, objectivity and neutrality are respected. Our vocation is to become a strong brand, which will highlight its pan-African and civic role, “says ADV’S CEO, Toussaint Alain.
Through its network of correspondents, ADV will provide comprehensive coverage in text, photo, video and computer graphics of African news. All themes will be covered: politics, economy, environment, culture, media, high-tech and technology, social events, major continental or world sports events.
Available in French, English and Arabic, ADV products and services will be accessible via a website, a newsletter and an application on tablets and smartphones. It will also be present on social media: Twitter, Facebook, YouTube, Instagram and Google+ in addition to using instant messaging applications to communicate with users via these platforms.
“Information networks remain dominated in our countries by Western media. Their stories of African events do not always reflect the true identity of our people, our cultures, and our languages,” Alain said adding that “They impose their own vision of the world, anxious above all to preserve their interests.”
According to Alain “this situation is not without risks. We can no longer leave these agencies alone to inform the African public of what is happening in Africa or elsewhere. Events, their genesis and evolution are rarely presented to the outside world objectively and accurately. Images of a miserable Africa continues to persist in the Western press.”
“The independence of information, and the plurality of sources are of the same importance today as the struggle against imperialism and neo-colonialism. They play a vital role in the process of political, social, economic and cultural liberation of our continent,” Alain stated.
Based in Malabo, Equatorial Guinea, ADV a multinational company specialized in content, and the media, has a newsroom in Casablanca (Morocco) and offers multilingual services (French, English, Arabic).
