In the rapidly evolving media landscape, mainstream news outlets are facing an existential crisis along with the challenge of meeting the news needs of the younger generation?
How to be youth-friendly was the focus of the Journalism and Society Conversation hosted by the Wole Soyinka Centre for Investigative Journalism (WSCIJ) on August 6.
A panel of distinguished journalists including Assignment Editor at TVC News, James Asuquo, Blessing Fowowe, Fidelis Mac-Leva, Broadcast Journalist at 32 FM and Deputy Editor at the International Centre for Investigative Reporting (The ICIR) shared their insights and suggestions on this critical issue at the discussion on X moderated by Oreoluwa Aladejuyigbe.
According to Fowowe, the shift to social media as a primary source of news has led to a decline in attention span and trust in traditional media.
To overcome this, Fowowe said media outlets must understand their audience’s needs and tailor their content accordingly.
He emphasized the importance of traditional media correcting fake news and misinformation and presenting it in a way that appeals to the younger generation.
Asuquo stressed the need for mainstream media to reinvent themselves and find relatable content to draw in younger audiences.
He emphasized the importance of creating short, catchy, and punchy content that resonates with the youths.
Asquo also noted that mainstream media must maintain their moral standards while incorporating entertainment and humour into hardcore news.
Mac-Leva highlighted the need for diversification of content and topics that interest the younger generation adding that it is important to prioritize authenticity and transparency in reporting.
He noted that changing consumption habits, diversifying information sources, and the pace of technological changes require media outlets to embrace new formats to adapt to the younger audience.
The panelists agreed that embracing digital technology, incorporating concise and visually appealing content, and engaging with younger people are crucial for mainstream media to remain relevant.
They also stressed the importance of continuous learning, professionalism, and gate-keeping to ensure the accuracy and truthfulness of content.
Orovwuje is an intern from Redeemer’s University, Ede.
READ ALSO: ‘Why media should prioritise Social Justice reporting’
