Brand activism can improve your organisation’s reputation and offer other benefits. Read to learn the meaning of brand activism and how to approach brand activism campaigns. What is Brand Activism? In their book Brand Activism: From Purpose to Action, Philip Kotler and Christian Sarkar defined brand activism as; “[A series of] business efforts to promote, […]
Guide to brand activism for Nigerian organisations Read More »
Lekan Otufodunrin, Managing Editor www.mediacareerng.org writes on suggestions for female journalists on how to excel in the profession at the webinar on Monday, March 15 by the #ReportWomenNetwork to mark International Women’s Day 2021. Sharon Ijasan of Television Continental and Theodora Aidoo, a Ghanaian multimedia journalist @Face2faceAFRICA are two graduates of the Nigerian Institute of
Becoming an excellent and impactful female journalist Read More »
Philip Amiola , a teacher, writer and spiritual entrepreneur writes on the need for all to commit to addressing underlying issues of sexual predation and abuses through a deliberate process that enforces proper behaviour and reinforces the right values. Following the very sad outcomes of the End SARS protests and other waves of bad news
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How can journalists, writers get paid for their skills? Lekan Otufodunrin, a media career development specialist, shares some thoughts on skills they should learn to monetise. One of the things that have helped me in maximising digital and other opportunities, even though I am not a digital native journalist, is my insatiable quest to know
Skills Journalists, writers should learn to monetise Read More »
To mark the 2021 International Women’s Day #IWD2021 on Monday, March 8, with the theme #ChooseToChallenge we are working on having on a weeklong content celebrate women in the media and highlight the gender bias and inequality in our profession. We welcome contributions on various aspects of the theme including the following: *Unforgettable Veteran Media
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Head of Education Desk at The Nation Newspapers, Kofoworola Belo-Osagie on Monday asked on Twitter if anyone can relate to the situation where journalists sometimes meet a person who makes an interview “sooo difficult that you wonder why you have to go through such embarrassment because you are trying to do your job.” The
How to handle difficult interviewees Read More »
In the inaugural February 9, 2021 edition of #MediaSchoolNotes we shared some helpful reflective thoughts for journalists and media organisations. *It’s not the number of stories you publish on your websites that matters, it’s the quality of the stories, how well you are able to optimise it, how engaging your social media posts is and
Points of ponder for journalists, media organisations Read More »
On the February edition of our weekly #MediaSchoolNotes weekly session on Twitter, we briefly addressed four key career questions journalists usually want answers for. Are there media jobs for young graduates? There are not enough for every job seekers, but the few that are available demands proofs of editorial content and production one has done.
Four essential media career Q&A Read More »
Executive Director of the International Press Centre and former Features Editor of the defunct National Concord, Lanre Arogundade pays tributes to his former editor Mr Isikak Essien who clocks 70 recently. It was a near tussle. Tunji Bello, Former National Concord’s Political Editor and strong insider in Publisher Late Chief M.K.O Abiola’s presidential campaign had
‘What I learnt from my Engineer turned journalist editor’ Read More »
A former staff of an Abuja-based media organisation who prefers to remain anonymous shared this really unfortunate work experience. It’s a familiar story of the kind of abuses some media owners are perpetrating and need to stop. I joined a popular Abuja-based newspaper publishing company in 2008, shortly after graduating from the higher institution and
‘My very sad media work experience’ Read More »