Talking to Africa: new book explores differences in PR Approaches in major African markets
A new e-book released this week, Talking to Africa: Considering Culture in Communications for a Complex Continent, argues that Communications and public relations in Africa are not a One-size-fits-all exercise. Mimi Kalinda, the author of Talking to Africa and Managing Director of Africommunications Group (ACG), a pan-African public relations company, leverages her experience over almost […]